Are you planning a trade show now that business is getting back to normal after the New Year’s festivities? Doing a tradeshow booth takes planning and some thought. With some work before the show, the time you spend at your booth, and the show in general, can be more effective both during and after the show.
Here’s a simple 4 part plan that might help:
1. Distribute something to potential tradeshow attendees to encourage them to visit your booth. It can be a postcard, actual item or something to peak their interest. It can be as simple as “Show this postcard or email at our booth and get X”. That handout can be a tool, item or something with your name on it to take home, just for those who bring the mailing or email to the booth.
2. Have a different handout to give to everyone visiting the booth. Good items to give are something for the desk, car or refrigerator. Why the fridge? People visit their refrigerator at least 10 times in a day, a simple magnet or button there will get them seeing your name day after day, time after time. We have frame magnets, business card size, custom shapes and more. Think outside the box and we can find it for you!
3. Hold a drawing at your booth for some kind of item or offer that takes place several times during the day. It can draw people to your booth and back to see if they won. This can be a gift of some type, gift card to local establishment or something bigger, your budget, your choice. Use something creative to collect the business cards or entry forms, a glass bowl or vase vs a box. People want to enter (your chance to collect more business names) if they see others are also entering. Have plenty of your own business cards and some blank slips for those who don’t have a business card themselves.
4. Post show follow-ups are also vital so that the company is ready for a visit from one of your sales people. That can be a postcard, email, some touch that shows that you follow up after you meet someone.
If you need ideas or items for your next tradeshow, a good promotional products person can be an awesome resource. They know what is hot, what is in and what can fit in your budget, be it large or small. Thank Em Promotions would be happy to assist you in your next tradeshow venture. Email firstname.lastname@example.org or call 303-425-0230 or 877-351-2627 for more information.
Here’s a new item, a moose shaped bottle opener keytag, item # SM-9703, only 77 cents at 300 qty, 68 cents at 1000, available in green, red or silver. Put your name or log on the moose and attach a card with some thing like “We are moose interested in helping you with?” Or “Deer potential client”…Your creativity is the only limit!