Promotional Products include any items imprinted with a logo or message. From cups to magnets, pens, t-shirts, caps and fleece jackets and more, promotional products creatively drive your message home and leave a lasting impression.

Potential customers, having utilized products received at motivational programs and annual meetings, will remember your company long after they have met you. A 1997 industry survey found that 95% of business executives have in their offices at least one promotional product with another business' logo on it.

That's a lot of staying power and it's one reason that promotional products are increasingly used by businesses. In 1998 sales in the promotional products industry grew to $13 billion from 11.9 billion in 1997. Promotional products encourage, inspire and remind while advertising and/or promoting a company and its message. And businesses are using them for that and more.

Promotional products are used mostly as business gifts.

The 1998-99 State of the Industry Survey, conducted by The Counselor® magazine, the news magazine for promotional marketing and specialty advertising management, found that business gifts were the Number 1 use of promotional products.